A Content marketing strategy content Funnel Explained

A content marketing funnel can help potential customers learn about your company, find solutions to their problems and feel confident about buying from you. Different kinds of content work best in each phase of the funnel.

At the top of the funnel informational videos, infographics and checklists grab attention, bring in leads, and keep readers interested. Templates and guides that are gated perform well at this stage.

Awareness

At this stage, consumers are simply aware of your brand and the solutions you offer. At this point the content you create is intended business to business content marketing provide information and help prospects on the problems your solution tackles and the ways it differs from competitors.

To identify your content gaps for this stage, consider the different types of keywords that your customers use to search online. By conducting keyword research, you can figure out which terms your audience is searching for and which suggest a need for your product or service. This information can be used to build an editorial calendar and determine which content pieces are targeted at these terms.

Additionally creating content for this phase of the funnel will help you build your brand's affinity with customers. The more consumers learn about your brand, the more trust they'll have in your ability to solve their problems. This leads to higher conversion rates for newsletter signups and purchases as well as clickthroughs on your website.

A well-planned and executed content strategy can also assist in closing the gap between conversion and purchase at this stage. For instance, if you find that the vast majority of your content is aimed at gaining awareness, but not enough is helping buyers make a purchase decision, you can increase your advertising budget to focus on middle-funnel keywords.

Another way to increase the bottom-of-the-funnel sales conversion is by using social media. Social media platforms like Twitter and Facebook allow you to interact directly with your customers and give you an opportunity to showcase your customer service. This could range from retweeting good reviews to promoting special deals.

You can also make use of existing content to push buyers into the bottom-of-funnel like blog posts or case studies. If you write a blog article explaining the reasons why your product is superior to the competition's you can share it via social media and invite your readers to join your email list to receive more information. You can also encourage conversions in this stage by asking users to tag you on their social media posts after they have tried your product. This will motivate others to do the same and help spread the word about your brand.

Consideration

A successful content marketing strategy incorporates a mix of content types to engage customers at every stage of the funnel. Brand awareness campaigns, for example may include ads as well as blog posts and infographics that address common objections and concerns. These pieces of content can be distributed via email and social media to increase organic traffic.

As buyers move through the process of considering, they begin looking for specific features in a product which will assist them in making the purchase decision. This is a great time to create FAQ pages. Utilize tools for keyword research, such as Ubersuggest or Google search for popular hashtags in your industry to discover questions that your audience asks. Create answers to these questions and include them in your content funnel map.

During this stage it is essential to present a clear value proposition that demonstrates to potential customers what your product or service can solve their problems and earn them more money. The content should also emphasize the distinctiveness of your brand compared to the brands of your competition.

It's a fairly simple step to measure, as consumers are making a choice whether they want to buy. Consider metrics like conversion rate, payment figures and click-through rates to see whether your efforts are producing results.

As they move into the advocacy stage, they become loyal followers of your brand and share your content because they feel strongly about it. This is a highly effective method of growing your audience. But you'll have to focus on creating content of marketing strategy that encourages people to share it, instead of focusing on only engagement metrics. Use Sprout Social, for example to track social shares that result from your content marketing content strategist efforts. This will give you a much more accurate picture of your influence.

Decision

The majority of people are looking for information during the decision-making phase that substantiates the purchase and describes how to make use of the product. At this point, they want to be certain that your product will solve their problem and justify the investment. High-quality content is important at this point, including product guides, case studies, videos and customer stories of success. Your customers would like to have questions answered and get answers from your support team. Providing them with personalized emails and 24/7 customer support is a great way to delight customers and encourage them to share their experiences with others.

You hope that at this stage the customer will be an advocate for your brand and spread the word about it to their friends and co-workers. To turn these advocates into raving fans, you'll have to provide them with relevant content that will help them get the most out of your product or service. This can be done by creating personalised newsletters, tutorial videos as well as free trial offers and loyalty programs.

It's time to focus on retention after your audience has turned from leads into paying clients. Content marketing funnels usually focus on revenue as the end goal. However, consumers will remain in contact and interact with brands after they make an purchase. It is crucial to redefine funnels as a dynamic model that incorporates revenue, rather than an unchanging model.

While conventional content marketing funnels can help you develop your strategy however, they do not take into account the complexity of the buyer journey. Instead reinventing the funnel as loops will assist you in developing an effective and holistic content marketing strategy. You can create content that is engaging your audience and drives conversions by planning for each step of the process. Then, you can use the information from these conversions to optimize your strategy and ensure that it's working. Are you ready to see the difference that this strategy can make for your company? Contact us today to request a complimentary playbook for content marketing.

Retention

A funnel for marketing content can be a useful tool for helping brands plan and implement their strategy. It can also provide an understanding of the gaps in their content strategy that need to be filled. For example when a company has a significant amount of content targeted at generating increasing awareness and generating interest, but few pieces targeted towards the middle of the funnel, they should focus on creating content for this stage.

Use tools like Ahrefs that look at the average time on a page and bounce rates of each piece to determine how specialized your content is. The higher these numbers are, the more efficient your content is.

It's important to keep up-to-date the content you create to be at the top of your funnel. This will keep your customers interested in your brand and its products and services. This can be accomplished by creating new content that is focused on keywords, addresses questions that your audience is likely to search for, and highlights the latest information regarding your product or industry.

When your customers enter MOFU and MOFU, they'll be looking for more information about your product or services as well as solutions to their issues. In this stage it's crucial to build trust by providing authentic reviews and demonstrating value.

The final phase of the funnel for content marketing is when your customers will make a purchase. This is accomplished through gated content, which requires an email address or other form of registration to access. This content is designed to turn the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team will follow up.

While customer retention is largely in the hands of your support and sales teams, you can still influence the journeys of your customers your brand by creating content that entices customers throughout the entire marketing funnel. This could include useful resources, behind-the-scenes information and special promotions that only your customers have access to. If you can build loyalty with your audience, then they will be your greatest advocates and will help reduce the time to sell.